Featured Blog Posts

How to Boost Your Brand through Social Media Engagement

Do you use social media to engage your customers? Do you know how to use social media to build trust? Which social media platform is best for your product or service? Do you have a well-thought-out strategy for social media advertising? These are pertinent questions to consider when launching your…

4 Reasons Blogging is Beneficial for Business

Blogging started in the 90s as a form of public online diaries. People share their experiences and thoughts with the online world. Justin Hall was one of the first bloggers. Through his popularization of this form of writing, he ushered in a new component of digital marketing. Today, popular bloggers…

How Is Application Programming Interface Used For SEO?

Building an SEO strategy is a time-consuming process. Link building, technical audits, niche analysis, keyword research — these are just a few of the tasks. Experts try to use special software and tools to automate processes involved in search engine optimization. However, most attempts weren’t sufficient. Others use SEO extensions…

5 Fantastic Benefits of User-Generated Content

User-generated content (UGC) is a powerful tool that should be present every marketer's arsenal. Afterall, growth is a primary goal of marketing. You're missing an opportunity if you don't take advantage of the reviews, photos, posts, and other content your customers produce. In this post, we'll cover the main benefits…

Five Reasons to Use Google Alerts

“Google Alerts” is a content monitoring system that notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected. It’s a great, straightforward way to gather content for social media channels for several reasons.

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The Flavor Tourism Experience

“Pei Wei is a place just outside of your usual routine where you can experience the vibrant flavors of dishes inspired from five Asian cultures.” Indeed, outside of the usual routine they are. In an interview with Pei Wei’s VP of Marketing…

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Social Media in Plain English

I recently attended Splash Media’s Social Media Bootcamp. It provided a great case for social media implementation for business and most memorably, a lot of statistics and relevant comparisons.

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Active Social Outreach Online and Off

This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.

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