Featured Blog Posts

SEO Audits: What They Are and Why Your Business Needs One in 2025

Google isn’t slowing down and neither should your SEO game. The ranking is often misunderstood as a one-and-done job. In reality, it is an ongoing process with constant updates to how search results work. If your traffic is slipping or you are not getting as many leads as expected, then…

Elevating Marketing Skills in the Digital Era

In the rapidly evolving digital landscape, enhancing one's marketing skills is more crucial than ever for professionals aspiring to excel in their careers. An online MBA in marketing at St. Thomas University offers a convenient and comprehensive way for individuals to acquire advanced knowledge and develop the skills necessary to…

Why Hotels Are Investing in Digital Strategies to Enhance Guest Engagement

Guests expect flawless service, competitors undercut prices, and operational costs climb. Outdated systems crack under pressure. Staff juggle check-in lines, maintenance requests, and generic guest interactions. Loyalty dwindles. Revenue leaks. Something has to give—right? But maybe not. At least when hotels go digital. Forget incremental fixes. Digital tools tackle root problems:…

Leveraging Real-Time Data in Social Media Marketing

Real-time data has become crucial for enhancing social media engagement. As the landscape evolves, businesses rely on immediate insights to adapt strategies and maximize reach. Real-time data refers to up-to-the-minute user interactions on platforms like Facebook and Instagram, enabling quick, informed decisions. This allows marketers to track campaign performance, optimize…

Providing Local LOVE Through Facebook

The Virginia Tourism Corporation is out to prove that love is at the heart of every Virginia vacation. In July, they unveiled oversized LOVE artwork at several Welcome Centers across the state. Then, the local tourism offices jumped into the fun with the Virginia Tourism “Bring LOVE to Your Town” event.

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Have Some Pepsi Summer Fun

Pepsi had added QR codes to their regularly mass-distributed cups. This is great since it only requires the development of one QR code, yet the distribution is gargantuan in scale.

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Fall into the … Food Truck?

The Gap, one of the largest retail clothing brands, is shaking things up with the debut of its food truck, Pico de Gap. The truck serves to stimulate buzz about Gap’s new 1969 Fall denim collection.

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Caribbean Travel - Whispers from the Locals

Whispers from the Locals

The Caribbean Tourism Organization has begun a new campaign, “Whispers from the Locals,” which strives to provide visitors inside information about the destination that may not be available in the typical travel-related paraphernalia.

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