Featured Blog Posts

How to Keep Negative Reviews from Becoming a PR Nightmare

Despite your best efforts to please all of the people all of the time, instances arise where that isn't the case. These can prompt the posting of a long, nasty and perhaps even unfair online review. It may well-written, it’s on a prominent social site and you’re 99% sure it’s…

7 Customer Service Tips to Increase Restaurant Revenue

Think carefully about the last time you visited a restaurant. Whether you called for delivery service, ordered carry-out, or enjoyed dine-in service, you may have experienced subpar service at some point in the experience. Was the person who answered the phone smacking gum in your ear? Was your food delivered…

7 Ways the Hospitality Industry is Embracing Pokémon Go

Pokémon Go has taken over everyone’s attention spans and news feeds. Pokémon Go is a virtual reality game that allows users to travel between the real world and the virtual world through their smartphones. Millions of people are wandering the streets with their eyes glued to their phones trying to…

The Pros and Cons of Leveraging Viral Trends

Did you notice that once something big happens in the world, your Facebook news feed becomes over-populated with numerous topics connected to it? The Game of Thrones finale was several weeks ago and most pages, both business and personal, posted something about it – a funny comment, a meme, a…

Starwood Integrates Foursquare Incetives

Starwood’s Preferred Guest program is a great way for frequent travelers to earn points to earn free nights at their brand hotels. Recently, this luxury hotel brand also began a Foursquare promotion offering guests additional starpoints for checking in on Foursquare.

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Show, Don’t Tell

Many social media consultants and businesses have developed a habit of broadcasting their services while not really demonstrating the value of their work.

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