Featured Blog Posts

3 Amazing Examples of Customer Service on Social Media

Group of Business People with Social Media Concept Social media is no longer merely a platform for socializing. Its accessibility and open sense of communication provide great ways for customers to engage with their favorite — and even not so favorite — brands. Whether used for…

The Significance of Travel Mobile Apps

Mobile is now an essential component in the travel niche -- particularly in terms of marketing. The significance of travel mobile apps is subsequently on the rise. While mobile marketing used to be something “the big guys” did, the widespread use of mobile gadgets made it both simple and necessary…

9 Marketing Takeaways from Food Brands in China

Food & Beverage is an ever-growing sector in China as the country boasts some of the world’s greatest cuisine. However, many Chinese food brands face challenges in their efforts to satisfy the population’s dietary needs. Besides the rising number of food-related scandals and growing concern over food safety, marketing is…

3 Ways to Keep Branding Consistent Across Social Media Platforms

Social media develops fast and there are new social media tools and/or updates debuting regularly. As a brand, maintaining a variety of social media accounts is tricky. According to BrandWatch, 91% of retail brands have two or more social media accounts, while internet users have an average of 5.54 social…

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