Featured Blog Posts

Why Customer Relationships Are Key to a Strong Brand Reputation

Brand reputation refers to how customers and stakeholders perceive a company. This perception is a product of years of providing quality service and products to customers. So, an effective brand reputation is crucial to each business. A strong and positive brand reputation creates loyalty and boosts consumer confidence in your…

8 Influencer Marketing Trends Taking off

Will influencer campaigns become part of your marketing focus for 2022? If so, it’s essential to keep an eye on the latest trends in your industry. The good news is more users are shopping on social media. In fact, experts believe the social commerce industry will reach $80 billion by…

4 Marketing Benefits of Exhibiting at Trade Shows

There are many ways to market your products and services. While websites and social media platforms can generate traffic, diversify your strategies to achieve your goals. For example, trade shows can be an effective avenue to market your business. Boost your marketing efforts in the following ways by participating in…

4 Tips to Remain Relevant as Social Media Evolves

Social media is now at the core of our culture. We use it to connect with friends, share our accomplishments, and find out what’s happening in the world. From TikTok to Instagram, Facebook, and Twitter, nearly 72% of adults in the United States use some form of social media. This…

9 Important Hospitality Sales and Marketing Tips

In a world driven by social media and online search, sales tactics are essential to generate revenue. Marketing teams have more opportunities to create innovative campaigns to boost sales. Here are 9 hospitality sales tips that combine classic techniques with modern practices.

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What Hotels Can Do In Response To COVID-19

While nothing can stop the fallout of COVID-19 for hotels, there are several strategies that can help keep business afloat during this time. Focus on reputation management. Develop a prevention and recovery plan. Apply other effective marketing techniques. 

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