Mobile is now an essential component in the travel niche -- particularly in terms of marketing. The significance of travel mobile apps is subsequently on the rise. While mobile marketing used to be something “the big guys” did, the widespread use of mobile gadgets made it both simple and necessary…

Food & Beverage is an ever-growing sector in China as the country boasts some of the world’s greatest cuisine. However, many Chinese food brands face challenges in their efforts to satisfy the population’s dietary needs. Besides the rising number of food-related scandals and growing concern over food safety, marketing is…

Social media develops fast and there are new social media tools and/or updates debuting regularly. As a brand, maintaining a variety of social media accounts is tricky. According to BrandWatch, 91% of retail brands have two or more social media accounts, while internet users have an average of 5.54 social…

A few months after releasing Buffer for Instagram, the social media dashboard today introduced Reposting by Buffer. Scheduling posts on Instagram via Buffer is seamless. This new reposting feature takes it to the next level by allowing users to repost any content they come across on Instagram and add it…