Blog posts can market your brand in new and exciting ways. They provide the opportunity to share interesting information and personal anecdotes about your company while also initiating a friendly and relatable connection with your audience. They're also great for customer acquisition, profit gains, and overall business success. In fact, according to…

Last fall, Instagram introduced Instagram Stories. Like Snapchat, Instagram Stories provides the ability to post 10-second videos and photos that disappear in 24 hours. It also allows you to draw or write text over your photos and videos. These and other similar features are meant to share what’s going on…

Group of Business People with Social Media Concept Social media is no longer merely a platform for socializing. Its accessibility and open sense of communication provide great ways for customers to engage with their favorite — and even not so favorite — brands. Whether used for…

Mobile is now an essential component in the travel niche -- particularly in terms of marketing. The significance of travel mobile apps is subsequently on the rise. While mobile marketing used to be something “the big guys” did, the widespread use of mobile gadgets made it both simple and necessary…