Featured Blog Posts

Best Remote Working Tools Needed for Success

There has been an unprecedented surge in remote working tools this year. COVID-19's effect on businesses changed the working landscape. Many automated tools assist employees and teams working remotely. Some rank higher than others in functionality, affordability, and efficiency. Here's an overview of the best remote working tools. Whether you are a work-at-home…

A Beginner’s Guide to Semantic SEO

Semantic search engine optimization is one of the most crucial SEO trends. It can play a crucial role in SERP rankings. All Google searches use semantics to match the most relevant content with the user searching for it. It mostly relates to user intent, even if generic keywords were used…

10 Digital Marketing Strategies to Try

COVID-19 turned 2020 into a major nightmare for businesses. There are many ways COVID-19 forced businesses to pivot their marketing strategies. In this climate, your business needs to be both visible and convincing. Now more than ever, it’s important to have a robust digital presence. Many buyers shop from their…

6 Ways to Build Your Email List With Pop Ups

Pop-ups often have a bad rep. Widely perceived as irritating or frustrating to potential customers, some brands shied away from using them altogether. However, this can be a mistake. Pop-ups have huge potential for every form of call to action. When planning your email marketing strategy, one of the first…

Providing Local LOVE Through Facebook

The Virginia Tourism Corporation is out to prove that love is at the heart of every Virginia vacation. In July, they unveiled oversized LOVE artwork at several Welcome Centers across the state. Then, the local tourism offices jumped into the fun with the Virginia Tourism “Bring LOVE to Your Town” event.

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brand values

Is Facebook a Threat to Lifestyle Brands?

Yahoo! News recently ran a Forbes article entitled, “Why Facebook is a Threat to Lifestyle Brands.” It argues that the ways we express ourselves via social networks have replaced the expression stimulated by utilizing products of specific brands. Rather, I’d argue it’s enhanced it.

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popchips

A Successful Social Media Campaign: Popchips

Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.

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A Brief Introduction to HootSuite

HootSuite is an efficient social media management tool that is very straightforward and offers a diverse array of functionality. It’s great for multiple-account management, brand monitoring, scheduling content and more.

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Some Good Karma(geddon) for JetBlue

As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.

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Munchathon Food-Themed 5K

Got the Munchies?

Munchathan is a food-themed 5K featuring obstacles, entertainment and more. Unique food events are a great way for food trucks to get positive publicity, demonstrate great community relations with both other trucks and customers, and have access to a huge audience in one place.

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Prince William at Beverly Hilton

Real-Time Royalty

There’s a greater sense of intimacy following a monumental event as its happening rather than simply reading about afterward. The Beverly Hilton shared William and Kate’s arrival to the Los Angeles hotel with their social media fans.

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Caribbean Travel - Whispers from the Locals

Whispers from the Locals

The Caribbean Tourism Organization has begun a new campaign, “Whispers from the Locals,” which strives to provide visitors inside information about the destination that may not be available in the typical travel-related paraphernalia.

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