Featured Blog Posts

5 Fantastic Benefits of User-Generated Content

User-generated content (UGC) is a powerful tool that should be present every marketer's arsenal. Afterall, growth is a primary goal of marketing. You're missing an opportunity if you don't take advantage of the reviews, photos, posts, and other content your customers produce. In this post, we'll cover the main benefits…

7 Laws of Social Media Marketing: What Your Customers Expect

Social media marketing is a surefire way to establish direct communication with your target audience, build long-term relationships with customers, and pivot your business. But social media marketing isn't easy. Your plan consists of hundreds of more or less important details. It takes a lot of strategic thinking to craft…

How to Build an Organic Email List

Email marketing is a beneficial way to stay in touch with your audience. Studies suggest 89% marketers consider their email marketing campaigns successful. This means increases in conversions, list growth, ROI, and click-throughs. To begin email marketing, you need an email list. Although many vendors try to sell lists, this…

10 Tech Predictions for 2021

We live in a technological world. We use smartphones and TVs, drive cars, and use smart software to communicate and work.  Many traditional fields switched to automatic devices for mechanical tasks. In this new decade, more technology will ease our work. Read on to find out ten tech predictions for…

“Twitter Tasting” with Whole Foods

Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.

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Seth Godin on Initiative

On Thursday, hundreds of people gathered in the beautiful Renée and Henry Segerstrom Concert Hall in Costa Mesa to hear Seth Godin speak. Organized by Bryan Elliott of LinkedOC, the event provided a unique opportunity to hear first-hand from a highly-respected individual in the marketing world.

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$2 Off A Large Sub For Facebook Fans

Quiznos just sent out an email to their subscribers inviting them to “meet the new Quiznos Toaster.” In order to do this, however, you must first “like” their Facebook page. Here’s five reasons this is great marketing.

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An Online Taste of Venezuela

Coupa Café is a lively Venezuelan restaurant featuring a completely new style of international dining. Not only does Camelia Coupal own and operate the Beverly Hills location, she also maintains their social media.

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