Featured Blog Posts

Email Marketing Metrics and KPIs to Measure Campaign Success

No matter what business you're in, use email marketing will help bump sales and customer engagement. If done right, email can help you take your business to a new level in a relatively short period of time.  It's easy to get lost in the world of email marketing metrics. Here,…

Visual Search: A Game Changer for SEO?

Visual search will become a viable alternative to text or voice search. It's wise for companies to learn about visual search optimization as much as traditional SEO. This new method probably won't replace text-based search engines completely. Rather, it will be used in tandem. Online marketers should consider how this…

How Small Businesses Can Use Facebook Groups for Social Media Marketing

Facebook is one of the most powerful social media channels for business. With 74% of U.S adults using it every day, it has a higher number of shares of daily visitors than Instagram (63%) and Snapchat (61%). Facebook is the best way to gain access to a massive number of…

How to Write for SEO: The Basics of Successful SEO Content

Both fiction and non-fiction writing consists of different genres and adapted styles. Similarly, search engine optimization (SEO) writing requires a certain skillset and knowledge of techniques.  The most fundamental knowledge is for whom the content is being written, and where it will be placed. Learning how to write for SEO…

Five Reasons to Use Google Alerts

“Google Alerts” is a content monitoring system that notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected. It’s a great, straightforward way to gather content for social media channels for several reasons.

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The Flavor Tourism Experience

“Pei Wei is a place just outside of your usual routine where you can experience the vibrant flavors of dishes inspired from five Asian cultures.” Indeed, outside of the usual routine they are. In an interview with Pei Wei’s VP of Marketing…

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Social Media in Plain English

I recently attended Splash Media’s Social Media Bootcamp. It provided a great case for social media implementation for business and most memorably, a lot of statistics and relevant comparisons.

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Active Social Outreach Online and Off

This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.

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The Food Truck Phenomenon

In the past year, the mobile food industry has soared to amazing heights. Almost every type of food imaginable can now be found in truck form. The food truck culture has been especially potent in Southern California.

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