The Virginia Tourism Corporation is out to prove that love is at the heart of every Virginia vacation. In July, they unveiled oversized LOVE artwork at several Welcome Centers across the state. Then, the local tourism offices jumped into the fun with the Virginia Tourism “Bring LOVE to Your Town” event.
Embassy Suites Hotels is currently running an “awkward family photo” contest. Promotions like these are great because they encourage “audience” participation, and people are going to share the link around simply based on the fact it’s entertaining.
TripSketch Green Book is one of the first green travel mobile apps that allows users to download a virtual guidebook of worldwide eco-friendly hotels, attractions, restaurants and travel options.
As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.
There’s a greater sense of intimacy following a monumental event as its happening rather than simply reading about afterward. The Beverly Hilton shared William and Kate’s arrival to the Los Angeles hotel with their social media fans.
The Caribbean Tourism Organization has begun a new campaign, “Whispers from the Locals,” which strives to provide visitors inside information about the destination that may not be available in the typical travel-related paraphernalia.
The Ritz-Carlton hotel chain is now offering destination advice via Foursquare, making it one of the growing number of luxury brands jumping aboard the geo-location, social media bandwagon.
Joie de Vivre (which means “joy of life”) strives to create innovative hospitality services and products. Their latest initiative, “Singing for an Upgrade,” transforms the standard hotel check-in process into a musical experience.
Alaska Airlines is the first domestic airline to replace paper flight manuals with iPads.
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