Featured Blog Posts

5 Effective Ways to Build Social Proof for Your Restaurant

Social proof is the idea human beings are conditioned to copy the actions of other people with whom they relate. It's noticeable from a young age. A child that can barely walk or talk will naturally get drawn to other children playing. Teenagers get pressured into doing things by their…

How to Sync Your Social Media Plan With Your SEO Strategy

In the current state of modern digital marketing, very few practices find universal, unquestioned appeal with no objections. However, Search Engine Optimization (SEO) and social media marketing do. Both offer demonstrable return on investment (ROI). But how do they connect? How can you sync your social media plan with your…

The Do’s and Don’ts of Creating Brand Loyalty

Keeping the customers you have is cheaper and more productive than seeking new ones. Many companies find about 80% of their sales come from 20% of their clients. However, brand loyalty doesn’t just magically happen. You must strive for it and encourage your customers to keep coming back to you…

7 Email Copywriting Tips That Convert

Email marketing is an excellent addition to your marketing arsenal. It is a low-cost option that allows brand owners to communicate their core message with current and prospective customers successfully.  However, crafting engaging copy for email is an overwhelming task. Often, you put in effort to create compelling content, but…
Prince William at Beverly Hilton

Real-Time Royalty

There’s a greater sense of intimacy following a monumental event as its happening rather than simply reading about afterward. The Beverly Hilton shared William and Kate’s arrival to the Los Angeles hotel with their social media fans.

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Caribbean Travel - Whispers from the Locals

Whispers from the Locals

The Caribbean Tourism Organization has begun a new campaign, “Whispers from the Locals,” which strives to provide visitors inside information about the destination that may not be available in the typical travel-related paraphernalia.

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Starwood Integrates Foursquare Incetives

Starwood’s Preferred Guest program is a great way for frequent travelers to earn points to earn free nights at their brand hotels. Recently, this luxury hotel brand also began a Foursquare promotion offering guests additional starpoints for checking in on Foursquare.

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