Providing customer service via Twitter is commonplace for the hospitality industry. Who can forget when entrepreneur Peter Shankman jokingly tweeted Morton’s Steakhouse requesting they deliver a steak to him at the airport? Upon landing in Newark, Peter was greeted by a Morton’s server with a 24 oz. Porterhouse steak, shrimp,…

When it comes to the hotel industry, generating direct bookings and nurturing a base of loyal repeat guests is key to surviving and thriving. Email marketing is one of the best tools that hotels have within their repertoire for reaching their audience and enticing potential guests with discounted rates, promotions,…

Wondering how to turn your Twitter followers into Snapchat followers? Let’s be honest, some of us have spent years building an audience on Twitter. We’ve tweeted and followed and favorited. However, today's greener pastures like Snapchat are not to be ignored, and the audience you've built on Twitter can be…

So, you’ve already defined what you want your brand to be. You know what you want to say and what you want to communicate about your company. But you’re not entirely sure how to take it online. Your brand is the key to your online marketing success. Making sure it’s…