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How to Generate Brand Interest Through Social Media Contests

While a customer's need for certain products will certainly get them in the door, it's the contests and giveaways that create major buzz for your business. But make sure that buzz is positive and worth the energy when planning your next social media contest. Here are some tips and tricks,…

Five Ways Hotels and Restaurants Can Leverage Social Proof

Social proof is a principle in psychology that suggests we look to others when making a decision. If we’re uncertain about which course of action to take, we follow the lead of our peers, and even strangers. If others are doing something, it makes sense that we should do it…

Your Guide to the Business of Mother’s Day

Mother's Day is around the corner, creeping up on both consumers and brands alike. And even though, year after year, the majority of presents are bought super last minute, consumer spending on Mom is off the charts! And why shouldn't it be? The wonderful women in our lives are worth…

How to Leverage the History of Your Hotel Brand

One of the secrets to moving forward with your hotel marketing strategy is moving backward. It may sound strange at first but it’s true. Your brand’s history has the potential to attract new guests and keep them coming back year after year. Getting them to click that "Book Now" button…

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