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The Do’s and Don’ts of Creating Brand Loyalty

Keeping the customers you have is cheaper and more productive than seeking new ones. Many companies find about 80% of their sales come from 20% of their clients. However, brand loyalty doesn’t just magically happen. You must strive for it and encourage your customers to keep coming back to you…

7 Email Copywriting Tips That Convert

Email marketing is an excellent addition to your marketing arsenal. It is a low-cost option that allows brand owners to communicate their core message with current and prospective customers successfully. However, crafting engaging copy for email is an overwhelming task. Often, you put in effort to create compelling content, but…

How Research and Branding Can Enhance Your Business

If you're a new business owner, how can you tell what works best? How do you know which resources to explore? How can you tell what you need? The answer is simple: Research! Find relevant information you need to run a successful business by researching critical topics. Don't expect to…

5 Ways Cloud Computing Takes Your Digital Marketing to the Next Level

Healthy Coffee Samples? Yes, Please!

Big Train is a leading manufacturer of premium coffees and teas. They offer the ability to subscribe, read reviews and purchase products easily from their Facebook page. To launch their new Fit Frappe, they provided a Klout perk allowing online influencers a chance to test the product and share with friends.

Providing Local LOVE Through Facebook

The Virginia Tourism Corporation is out to prove that love is at the heart of every Virginia vacation. In July, they unveiled oversized LOVE artwork at several Welcome Centers across the state. Then, the local tourism offices jumped into the fun with the Virginia Tourism “Bring LOVE to Your Town” event.

Have Some Pepsi Summer Fun

Pepsi had added QR codes to their regularly mass-distributed cups. This is great since it only requires the development of one QR code, yet the distribution is gargantuan in scale.

A Successful Social Media Campaign: Popchips

Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.