Featured Blog Posts

Covid-19 + Restaurants: How Mobile Chatbots Can Help

The pandemic has drastically affected the restaurant industry. For most restaurants, the focus remains on delivery and pickup to serve customers. The pandemic's toll on restaurants was more limited than otherwise because of delivery services. Even remote parts of the world embraced restaurant and food delivery apps like never before.…

New Year, New Site: 5 Tips For A Successful Website Overhaul

Your website is the face of your brand, and the new year is a great time to start fresh. It's essential to maintain or overhaul your site on a regular basis to keep it relevant and interesting. Perhaps last year’s stats are telling you it’s time to give your site…

6 Tips on How to Recover from a Social Media Disaster

Social media marketing is a constant race to get ahead. It's common to inadvertently push the envelope too far. However, in this day and age, mistakes on social media can be screenshotted, shared, and immortalized to live forever on the internet. So, how do you get over something like that?…

How the Technological Future will Effect Your Business

Virtual reality, 5G, big data, artificial intelligence, machine learning, the internet of things. These technological innovations power the future. Are you prepared to use these tools effectively? It's critical to understand the technologies impacting the future of business. Then, explore the effects of these tools on business processes. The Technologies…

Foursquare Lists Perfect for Destinations

Foursquare’s new “lists” feature is extremely useful feature for destination marketing in that is allows a tourism organization to create customized lists for visitors, such as lists for family-friendly vacations, girlfriend getaways, romantic retreats and other such niche vacations.

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Travel to Italy Without Leaving the US

Il Fornaio Restaurants’ Festa Regionale menu offers the finest in authentic Italian cuisine. Diners who participate in the monthly promotion receive a passport to be stamped during each visit. This is an awesome marketing campaign in that it thrives on the roots of the restaurant, and everything ties in to the concept of traveling through Italy.

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Healthy Coffee Samples? Yes, Please!

Big Train is a leading manufacturer of premium coffees and teas. They offer the ability to subscribe, read reviews and purchase products easily from their Facebook page. To launch their new Fit Frappe, they provided a Klout perk allowing online influencers a chance to test the product and share with friends.

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Providing Local LOVE Through Facebook

The Virginia Tourism Corporation is out to prove that love is at the heart of every Virginia vacation. In July, they unveiled oversized LOVE artwork at several Welcome Centers across the state. Then, the local tourism offices jumped into the fun with the Virginia Tourism “Bring LOVE to Your Town” event.

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Have Some Pepsi Summer Fun

Pepsi had added QR codes to their regularly mass-distributed cups. This is great since it only requires the development of one QR code, yet the distribution is gargantuan in scale.

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popchips

A Successful Social Media Campaign: Popchips

Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.

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awkard family photo

Win a Vacation with Your Awkward Family

Embassy Suites Hotels is currently running an “awkward family photo” contest. Promotions like these are great because they encourage “audience” participation, and people are going to share the link around simply based on the fact it’s entertaining.

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A Brief Introduction to HootSuite

HootSuite is an efficient social media management tool that is very straightforward and offers a diverse array of functionality. It’s great for multiple-account management, brand monitoring, scheduling content and more.

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tripsketch app

Eco-Friendly Travel Made Easy

TripSketch Green Book is one of the first green travel mobile apps that allows users to download a virtual guidebook of worldwide eco-friendly hotels, attractions, restaurants and travel options.

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