Featured Blog Posts

Tired of Writer’s Block? Here are 5 Useful Tips

Do you find yourself stuck in the same content creation rut? Do you have difficulty finding new creative ideas to write for your work? Is your brain drain causing your stress hormones to skyrocket to an all-time high? Creating powerful content should be a pivotal part of your digital strategy.…

5 Effective Ways to Build Social Proof for Your Restaurant

Social proof is the idea human beings are conditioned to copy the actions of other people with whom they relate. It's noticeable from a young age. A child that can barely walk or talk will naturally get drawn to other children playing. Teenagers get pressured into doing things by their…

How to Sync Your Social Media Plan With Your SEO Strategy

In the current state of modern digital marketing, very few practices find universal, unquestioned appeal with no objections. However, Search Engine Optimization (SEO) and social media marketing do. Both offer demonstrable return on investment (ROI). But how do they connect? How can you sync your social media plan with your…

The Do’s and Don’ts of Creating Brand Loyalty

Keeping the customers you have is cheaper and more productive than seeking new ones. Many companies find about 80% of their sales come from 20% of their clients. However, brand loyalty doesn’t just magically happen. You must strive for it and encourage your customers to keep coming back to you…
awkard family photo

Win a Vacation with Your Awkward Family

Embassy Suites Hotels is currently running an “awkward family photo” contest. Promotions like these are great because they encourage “audience” participation, and people are going to share the link around simply based on the fact it’s entertaining.

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A Brief Introduction to HootSuite

HootSuite is an efficient social media management tool that is very straightforward and offers a diverse array of functionality. It’s great for multiple-account management, brand monitoring, scheduling content and more.

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tripsketch app

Eco-Friendly Travel Made Easy

TripSketch Green Book is one of the first green travel mobile apps that allows users to download a virtual guidebook of worldwide eco-friendly hotels, attractions, restaurants and travel options.

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Some Good Karma(geddon) for JetBlue

As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.

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Munchathon Food-Themed 5K

Got the Munchies?

Munchathan is a food-themed 5K featuring obstacles, entertainment and more. Unique food events are a great way for food trucks to get positive publicity, demonstrate great community relations with both other trucks and customers, and have access to a huge audience in one place.

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Prince William at Beverly Hilton

Real-Time Royalty

There’s a greater sense of intimacy following a monumental event as its happening rather than simply reading about afterward. The Beverly Hilton shared William and Kate’s arrival to the Los Angeles hotel with their social media fans.

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Caribbean Travel - Whispers from the Locals

Whispers from the Locals

The Caribbean Tourism Organization has begun a new campaign, “Whispers from the Locals,” which strives to provide visitors inside information about the destination that may not be available in the typical travel-related paraphernalia.

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