Featured Blog Posts

Snapchat Marketing Tips: How To Build an Audience

If you’re trying to figure out how to reach a younger audience for your business or product, meet Snapchat. This social media platform is highly interactive and used by 50% of consumers between the ages of 15 and 35. Users are 75% likely to “swipe up” to make a purchase…

A Guide to Inbound Marketing Best Practices

Digital marketing has become increasingly challenging in recent years. Erratic customer journeys mandate omnichannel marketing; consumer behaviors change; Search Engine Optimization (SEO) remains nigh imperative. Now, marketing to a new generation, marketers continue to embrace inbound marketing as a valued asset and a possible solution. Let's explore this phenomenon in-depth…

How to Meet the Expectations of Your Millennial Customers

Accustomed to instant communication, millennials have higher customer service expectations than any previous generation. Salesforce research shows 64% of your millennial customers now expect service in real-time. 67% have higher expectations than they did just a year ago. To meet the growing expectations of millennial consumers, contact centers are now…

How to Push Boundaries and Take Risks With Your Content

In a world of well-crafted, accessible content, yours must stand out above the noise. But how? Experiment with unusual formats or a new medium. Take risks with the subjects you cover. Your willingness to step outside your comfort zone can pay off when done well. That said, this can be…
awkard family photo

Win a Vacation with Your Awkward Family

Embassy Suites Hotels is currently running an “awkward family photo” contest. Promotions like these are great because they encourage “audience” participation, and people are going to share the link around simply based on the fact it’s entertaining.

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A Brief Introduction to HootSuite

HootSuite is an efficient social media management tool that is very straightforward and offers a diverse array of functionality. It’s great for multiple-account management, brand monitoring, scheduling content and more.

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tripsketch app

Eco-Friendly Travel Made Easy

TripSketch Green Book is one of the first green travel mobile apps that allows users to download a virtual guidebook of worldwide eco-friendly hotels, attractions, restaurants and travel options.

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Some Good Karma(geddon) for JetBlue

As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.

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Munchathon Food-Themed 5K

Got the Munchies?

Munchathan is a food-themed 5K featuring obstacles, entertainment and more. Unique food events are a great way for food trucks to get positive publicity, demonstrate great community relations with both other trucks and customers, and have access to a huge audience in one place.

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Prince William at Beverly Hilton

Real-Time Royalty

There’s a greater sense of intimacy following a monumental event as its happening rather than simply reading about afterward. The Beverly Hilton shared William and Kate’s arrival to the Los Angeles hotel with their social media fans.

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Caribbean Travel - Whispers from the Locals

Whispers from the Locals

The Caribbean Tourism Organization has begun a new campaign, “Whispers from the Locals,” which strives to provide visitors inside information about the destination that may not be available in the typical travel-related paraphernalia.

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