Featured Blog Posts

10 Key Skills for a Career in Data Science

Businesses are investing in data collection and aim to make data-focused decisions. Data science is a fascinating and profitable field that attracts problem-solvers and analytical thinkers alike. Data science professionals are in high demand. Data scientists need a range of both technical and non-technical expertise. One way to obtain this…

How to use Search Console to Fill Organic Keyword Gaps in Analytics

Many people are familiar with Google Analytics, but not all know how to use Search Console. Google Analytics and Google Search Console are SEO tools that help improve website effectiveness. Each offers different kinds of information. Do you know who visits your site and how they got there? When your data…

How to Lower Business Procurement Costs

Procurement is a vital business process that involves the acquisition of resources necessary to keep daily operations running smoothly. This could range from products as simple as staplers to complex IT equipment and everything in between. Letting your procurement costs get out of control can be detrimental to the bottom…

5 Smart Home Tech Upgrades to Increase Your Home’s IQ

Modern technology is integrated in our day-to-day lives. So much so, people now look for its conveniences everywhere, including in their homes. The rise of smart houses continues, with more advanced features being added every day. Whether you’re embarking on a new home or want to upgrade an existing one,…
awkard family photo

Win a Vacation with Your Awkward Family

Embassy Suites Hotels is currently running an “awkward family photo” contest. Promotions like these are great because they encourage “audience” participation, and people are going to share the link around simply based on the fact it’s entertaining.

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A Brief Introduction to HootSuite

HootSuite is an efficient social media management tool that is very straightforward and offers a diverse array of functionality. It’s great for multiple-account management, brand monitoring, scheduling content and more.

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tripsketch app

Eco-Friendly Travel Made Easy

TripSketch Green Book is one of the first green travel mobile apps that allows users to download a virtual guidebook of worldwide eco-friendly hotels, attractions, restaurants and travel options.

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Some Good Karma(geddon) for JetBlue

As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.

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Munchathon Food-Themed 5K

Got the Munchies?

Munchathan is a food-themed 5K featuring obstacles, entertainment and more. Unique food events are a great way for food trucks to get positive publicity, demonstrate great community relations with both other trucks and customers, and have access to a huge audience in one place.

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Prince William at Beverly Hilton

Real-Time Royalty

There’s a greater sense of intimacy following a monumental event as its happening rather than simply reading about afterward. The Beverly Hilton shared William and Kate’s arrival to the Los Angeles hotel with their social media fans.

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Caribbean Travel - Whispers from the Locals

Whispers from the Locals

The Caribbean Tourism Organization has begun a new campaign, “Whispers from the Locals,” which strives to provide visitors inside information about the destination that may not be available in the typical travel-related paraphernalia.

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