Featured Blog Posts

3 Ways To Keep Social Media Visitors Hooked On Your Website

Social media is a great way to get people to visit your website. From there, the goal is to turn them into customers. Today, many will purchase a product after a recommendation from a social media influencer. There's a huge opportunity to draw huge amounts of visitors to your website…

6 Performance Marketing Channels Expected to Grow

The performance marketing trend has grown in the advertising world. What is performance marketing? It's somewhat similar to influencer marketing but based on outcomes. According to BigCommerce: "Performance Marketing is a combination of paid advertising and brand marketing put together, but only paid out once the completed desired action takes…

How to Set Up a Successful Ecommerce Store

2020 showed us the art of adaptation. Business learned how to pivot and shift to digital experiences. Brick-and-mortar business in particular had to evolve. There's a lot involved in shifting a business from offline to online. Knowing how to navigate the world of ecommerce is an important component. Ecommerce includes…

How to Overcome the Challenges of Influencer Marketing

Social media channels boast over 3.5 billion users worldwide. Most are active on at least one platform every single day. When it comes to executing digital marketing strategies, social media is a no brainer. More and more businesses turn to popular platforms like Instagram, Facebook, Twitter, YouTube, and TikTok to…

A Brief Introduction to HootSuite

HootSuite is an efficient social media management tool that is very straightforward and offers a diverse array of functionality. It’s great for multiple-account management, brand monitoring, scheduling content and more.

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tripsketch app

Eco-Friendly Travel Made Easy

TripSketch Green Book is one of the first green travel mobile apps that allows users to download a virtual guidebook of worldwide eco-friendly hotels, attractions, restaurants and travel options.

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Some Good Karma(geddon) for JetBlue

As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.

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Munchathon Food-Themed 5K

Got the Munchies?

Munchathan is a food-themed 5K featuring obstacles, entertainment and more. Unique food events are a great way for food trucks to get positive publicity, demonstrate great community relations with both other trucks and customers, and have access to a huge audience in one place.

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Prince William at Beverly Hilton

Real-Time Royalty

There’s a greater sense of intimacy following a monumental event as its happening rather than simply reading about afterward. The Beverly Hilton shared William and Kate’s arrival to the Los Angeles hotel with their social media fans.

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Caribbean Travel - Whispers from the Locals

Whispers from the Locals

The Caribbean Tourism Organization has begun a new campaign, “Whispers from the Locals,” which strives to provide visitors inside information about the destination that may not be available in the typical travel-related paraphernalia.

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