Featured Blog Posts

Meet them at the Door: How to Create Content Based on User Intent

The ability to connect with your audience is a learning curve. Why do some brands have trouble connecting with their audiences? There can be a number of reasons—bad SEO, a poor and confusing UX, maybe even the landing page experience. While these reasons can be solved by SEO audits and…

Marketing to Millennials: What You Need to Know

Millennials are often viewed as a very unique generational cohort—they were the first generation to grow up with the internet, they prefer saving money to starting families, and they spend money on priorities that prior cohorts don’t really understand. In order to best market to these tech-savvy and financially adept…

5 Key Reasons to Outsource Your Digital Marketing in 2021

Digital marketing is the foundation of success in the modern business world. Now that people spend more time online, businesses must amp up their digital strategies. This is the only way to surpass the competition and build strong brand recognition in the saturated online realm. Of course, it's easier said…

How to Conduct an SEO Competitor Analysis

Ranking high for your selected keywords is crucial for the success of your business. A better position in search engine results increases your brand's visibility, adds to the authenticity of your business, and above all, drives traffic to your website. But to reach the coveted top spot, you must be better…
awkard family photo

Win a Vacation with Your Awkward Family

Embassy Suites Hotels is currently running an “awkward family photo” contest. Promotions like these are great because they encourage “audience” participation, and people are going to share the link around simply based on the fact it’s entertaining.

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A Brief Introduction to HootSuite

HootSuite is an efficient social media management tool that is very straightforward and offers a diverse array of functionality. It’s great for multiple-account management, brand monitoring, scheduling content and more.

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tripsketch app

Eco-Friendly Travel Made Easy

TripSketch Green Book is one of the first green travel mobile apps that allows users to download a virtual guidebook of worldwide eco-friendly hotels, attractions, restaurants and travel options.

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Some Good Karma(geddon) for JetBlue

As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.

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Munchathon Food-Themed 5K

Got the Munchies?

Munchathan is a food-themed 5K featuring obstacles, entertainment and more. Unique food events are a great way for food trucks to get positive publicity, demonstrate great community relations with both other trucks and customers, and have access to a huge audience in one place.

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Prince William at Beverly Hilton

Real-Time Royalty

There’s a greater sense of intimacy following a monumental event as its happening rather than simply reading about afterward. The Beverly Hilton shared William and Kate’s arrival to the Los Angeles hotel with their social media fans.

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Caribbean Travel - Whispers from the Locals

Whispers from the Locals

The Caribbean Tourism Organization has begun a new campaign, “Whispers from the Locals,” which strives to provide visitors inside information about the destination that may not be available in the typical travel-related paraphernalia.

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