Featured Blog Posts

Why Lead Validation Will Improve Your Internet Marketing

Lead validation is a crucial step for lead-generation internet marketing — and yet very few organizations do it. Simply put, lead validation is the process of screening website-generated form and phone inquiries to separate actual leads from non-leads such as spam, customer inquiries, personal calls and sales solicitations. Data suggests…

Marketers: Are You Missing out on the Fear of Missing Out?

We’ve all heard it before. It doesn’t matter whether it is coming from the teenage girl squealing into her cell phone about the party she is missing in order to attend her little brother’s baseball game, or if it is typed in a text that was sent from your best…

Restaurants on Instagram: When Food Going Viral is a Good Thing

It’s easy to blame the smartphone for any number of annoying things we may experience in our daily lives: pedestrians walking in front of moving vehicles, selfies in public bathrooms, or having to listen to Rammstein on public transit because the guy next to you forgot his headphones. However, one…

The Makings of a Hospitable Hotel Website

What’s it going to take to consistently light up the "No Vacancy" sign? Hotels face an ever-rising tide of competition. For one, the sharing economy is a highly tech-savvy trend attempting to lure travelers purely through online innovation. Hotels need to fight back. But how? Your website is a great…

Five Reasons to Use Google Alerts

“Google Alerts” is a content monitoring system that notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected. It’s a great, straightforward way to gather content for social media channels for several reasons.

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The Flavor Tourism Experience

“Pei Wei is a place just outside of your usual routine where you can experience the vibrant flavors of dishes inspired from five Asian cultures.” Indeed, outside of the usual routine they are. In an interview with Pei Wei’s VP of Marketing…

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Social Media in Plain English

I recently attended Splash Media’s Social Media Bootcamp. It provided a great case for social media implementation for business and most memorably, a lot of statistics and relevant comparisons.

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Active Social Outreach Online and Off

This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.

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