Featured Blog Posts

How to Keep Negative Reviews from Becoming a PR Nightmare

Despite your best efforts to please all of the people all of the time, instances arise where that isn't the case. These can prompt the posting of a long, nasty and perhaps even unfair online review. It may well-written, it’s on a prominent social site and you’re 99% sure it’s…

7 Customer Service Tips to Increase Restaurant Revenue

Think carefully about the last time you visited a restaurant. Whether you called for delivery service, ordered carry-out, or enjoyed dine-in service, you may have experienced subpar service at some point in the experience. Was the person who answered the phone smacking gum in your ear? Was your food delivered…

7 Ways the Hospitality Industry is Embracing Pokémon Go

Pokémon Go has taken over everyone’s attention spans and news feeds. Pokémon Go is a virtual reality game that allows users to travel between the real world and the virtual world through their smartphones. Millions of people are wandering the streets with their eyes glued to their phones trying to…

The Pros and Cons of Leveraging Viral Trends

Did you notice that once something big happens in the world, your Facebook news feed becomes over-populated with numerous topics connected to it? The Game of Thrones finale was several weeks ago and most pages, both business and personal, posted something about it – a funny comment, a meme, a…

“Twitter Tasting” with Whole Foods

Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.

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Seth Godin on Initiative

On Thursday, hundreds of people gathered in the beautiful Renée and Henry Segerstrom Concert Hall in Costa Mesa to hear Seth Godin speak. Organized by Bryan Elliott of LinkedOC, the event provided a unique opportunity to hear first-hand from a highly-respected individual in the marketing world.

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$2 Off A Large Sub For Facebook Fans

Quiznos just sent out an email to their subscribers inviting them to “meet the new Quiznos Toaster.” In order to do this, however, you must first “like” their Facebook page. Here’s five reasons this is great marketing.

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An Online Taste of Venezuela

Coupa Café is a lively Venezuelan restaurant featuring a completely new style of international dining. Not only does Camelia Coupal own and operate the Beverly Hills location, she also maintains their social media.

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