5 Video Marketing Trends to Watch
Online video consumption has skyrocketed. Brands will invest heavily in online video as a way to connect and engage with potential customers. Here are five video marketing trends to watch in 2018.
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AI and Hospitality: 3 Ways Your Hotel Can Leverage Artificial Intelligence
AI and hospitality compliment each other in many ways. Artificial intelligence, or AI, is playing a growing role in hotels around the world. AI can enhance the visitor experience. It doesn’t have to replace your personal touch. Here’s why you should consider using AI at your hotel.
How to Use Social Media in the Hospitality Industry the Right Way
There are many challenges in hospitality marketing. In the era of rapid tech advances and ever-so-demanding travelers, it’s even more difficult to know how to use social media in the best way. Here are six tips on how to use social media in an effective way.
Facebook Study: How the World’s Top 100 Brands Perform
Indivigital recently published a report on the Facebook performance of leading brands. The Facebook study concluded the world’s top 100 brands have an average engagement rate of 0.12 percent on Facebook. The average engagement rate with 74 outliers removed is 0.10 percent.
Hospitality Marketing Mistakes that Can Ruin Your Reputation
It takes trust for customers to interact with brands. While it may take ages for a brand to earn a trustworthy reputation, a single marketing mistake can cause it to crash. Here are four marketing tips to ensure your reputation remains in tact.
Online Review Trends in 2018
Consumers use online reviews as a research tool when they search for local businesses. 2018 brings many notable shifts among online review trends. The “2018 ReviewTrackers Online Reviews Survey: Statistics and Trends” provides insight on these trends along with tips for enhancing reputation management.
Case Study: How to Use Social Media to Market Your Resort
If you want to know how to use social media to market your resort, review Westgate Resorts. Through interactive elements, effective calls-to-action, user-generated content, and more, they effectively use social media to sell their resort experience.
The Impact of GDPR on the Hospitality Sector
The General Data Protection Regulation (GDPR) is sets guidelines for the collection and processing of personal information. Hotels should take necessary action to safeguard personal data to avoid the financial repercussions that could result from lack of compliance.
Omnichannel Marketing: What Is It & How To Do It
With the onslaught of technology and the digital environment, the customer experience has improved dramatically. Omnichannel marketing is one of the major developments in enhanced customer experiences.
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