For most of its existence, restaurant marketing focused on a single goal: getting more people through the door. How can you convince a customer to come to your business and spend money on your food? That all changed in 2020. Technological advancements and changes to the industry brought on by COVID-19…

Today’s business owners have a spectacular range of options when it comes to marketing their products or services. The rise of social media platforms and various online tools makes it easier than ever to connect and engage with target audiences. However, the digital era also brings a few unprecedented challenges…

There is a leak in your home. You go to Google and find two plumbers in your vicinity. The first one has a five-star rating and many positive insights from previous users, while the latter one has only three stars and no customer reviews. You choose the first business without…

Starting a business is no easy task. It is even more difficult to edge out the competition and achieve success. Though it is hard, it is not impossible. Businessmen, like Patrick James of TRICO group, have witnessed their establishments grow and become globally renowned. There is no perfect formula you…